What you actually get 
Foundations
We define who your community serves, what it stands for, and how success will be measured before anything gets built.
Webuildcommunitybrands
Kindasorta Studio is a community marketing agency for tech brands. We grow, nurture and rally your community into your strongest growth marketing tool.
What you actually get
Program Design
We map the full member journey, from first touchpoint to advocate, with clear incentives at every stage.
Brand & Identity
We give your community a distinct name, look, and launch presence that members recognize and rally behind.
Ritual & Engagement
We build the recurring programming that retains active members long after launch.
What we build
FionaMalloryGinaNickVincentWe’ve seen this work first hand. Before KSS, our team built the communities that defined some of tech's biggest names.
150M+
Discord users
128K+
Participants at the World’s Largest Hackathon
$1M+
In hackathon prizes awarded
300k+
Of members in creator programs at YouTube
400+
Members in Discord’s largest ERG
50-3M+
Program sizes managed end to end
What is a
community brand ?
It’s a company that has a culture that people want to be a part of, not just buy from. The strongest ones become mainstream lifestyles.
“The best growth comes from one person telling another person about a product they love.”
Why community activations
The best growth comes from one person telling another person about a product they love. A brand community is how you build that trust, loyalty, and a fanbase that keeps growing on its own.
Real feedback loops. Your community becomes a real-time product feedback channel, not a CX queue. Glossier built its bestsellers from community feedback. 70% of sales now come from peer referrals (Glossier, 2017).
Compounding growth. Members bring their friends, their audiences, and their networks. Word of mouth at scale. 92% of people trust a recommendation from someone they know over any ad (Nielsen).
Content that can't be faked. UGC, testimonials, and stories from real humans. Not a brand account. Shoppers who interact with UGC convert 161% more often (Bazaarvoice).
Trust that works both ways. When a brand acts on what it believes, people feel it. Customers trust you more, and so do your own people. Patagonia ran an ad telling people not to buy their jacket. A bet on shared values over a quick sale that earned respect for years.
